COUNTER-OPERATIONS

Engineer influence when it matters most

Intelligence reveals the threat. Strategy shapes the response. When coordinated attacks emerge against your case, we deploy precision messaging across multiple channels to shift perception, neutralize opposition, and control the narrative. This is where data-driven insights meet the art of persuasion.

THE LION COUNTER-OPERATIONS FRAMEWORK

Three Strategic Pillars That Transform Threats into Opportunities

When coordinated attacks emerge, traditional crisis response falls short. Our intelligence-driven framework doesn't just defend—it strategically repositions the entire battlefield. Each pillar builds on the others to create comprehensive narrative control.

LION Framework
01

CALIBRATE

Precision Messaging for Every Audience

Transform raw intelligence into targeted narratives that resonate with specific cognitive biases and community dynamics. The same truth, told differently to reach skeptical minds.

02

DEFINE

Control How Opponents Are Characterized

Shape public perception of opposing parties before they can position themselves as experts or victims. Strategic characterization that reveals true motivations and connections.

03

DIVERT

Redirect Energy Toward Different Battles

Make opponents irrelevant by compelling their attention toward other priorities. Transform active threats into distracted non-factors.

01> CALIBRATE

Precision Messaging for Every Audience

Raw intelligence reveals what's happening, but winning requires surgical precision in how you respond. Our calibration process goes far beyond demographics. We identify micro-communities of shared beliefs, map their cognitive biases, and craft messages that speak their language. The same facts, told through the lens of each community's existing worldview.

SCENARIO: EV MANUFACTURER RECALL DEFENSE

The Challenge: A leading electric vehicle manufacturer discovers potential brake system issues and immediately initiates a voluntary recall, cooperating fully with safety regulators and providing free repairs. However, sophisticated opposition forces—including fossil fuel interests, competitor-funded groups, and opportunistic plaintiff attorneys—are exploiting this responsible action to launch coordinated attacks on the company's leadership, EV industry credibility, and market position.

The Stakes: Despite doing everything right from a safety perspective, the company faces reputational warfare designed to inflict maximum damage beyond legitimate safety concerns. The opposition's real goal isn't consumer protection—it's weakening EV adoption, destroying company value, and discrediting industry leadership through personal attacks on executives.

LION's Mission: Transform this defensive crisis into strategic advantage by calibrating the same core truth—responsible, proactive safety leadership—into precision messages that resonate with each key audience's values and concerns, while exposing the bad actors' real motivations and redirecting attention toward genuine transportation safety priorities.

CALIBRATE Split-Screen Interface
Message Calibration
How Intelligence Transforms Into Precision Communication
Intelligence Discovery
Coordinated Anti-EV Campaign
Despite proactive voluntary recall and transparent safety measures, sophisticated opposition campaign is exploiting the incident to damage EV industry credibility and company leadership reputation.
Campaign funded by fossil fuel interests and amplified through plaintiff attorneys seeking maximum financial damage rather than genuine safety advocacy.
Calibrated for Specific Cohorts
EV Advocates
This responsible recall demonstrates why the EV industry leads in safety transparency, unlike legacy automakers' history of cover-ups and delayed action.
Why it works: Reinforces their existing belief in EV industry superiority while positioning the recall as proof of higher standards rather than a flaw.

02> DEFINE

Control Opposition Credibility and Reach

Your adversaries want to position themselves as experts, victims, or champions before you can expose who they really are. Our intelligence operations reveal funding sources, coordination patterns, and hidden motivations that destroy their credibility and limit their influence. We map the real networks, follow the money, and expose conflicts of interest that make audiences question everything they say. When we define them as compromised actors with hidden agendas, their message loses power regardless of content.

DEFINE Character Reveal Carousel

03> DIVERT

Redirect Opposition Energy and Resources

When opponents attack, the instinct is to fight back directly. Instead, we redirect their energy toward other battles they can't ignore. By amplifying urgent issues that fracture their coalitions and drain their resources, we force them to chase multiple priorities while we control the primary battlefield. The best defense isn't blocking the punch—it's making them swing at shadows.

STRATEGIC AUDIENCE REDIRECTION

Navigate through different audiences to see how DIVERT redirects their energy away from our client

DIVERT Audience Redirection Carousel
Click DIVERT to redirect this audience's energy toward more compelling competing priorities

Ready to See What

We Can Uncover?

Every case has hidden intelligence that can change outcomes. The question is whether you'll discover it before your opponents do.

LION's Intelligence Gathering provides:

  • Complete situational awareness across all relevant environments

  • Advance warning of threats and opportunities

  • Strategic intelligence that informs every decision

  • Competitive advantage that shapes case outcomes

See LION Intelligence in Action

We believe the best way to understand our capabilities is to demonstrate them. Schedule a proof of concept where we'll run preliminary intelligence gathering on your case environment and show you exactly what traditional methods miss. See initial results within 48 hours. All results are confidential and do not create an obligation to collaborate.